Abstract: Trends of Engaging with Archaeology Using New vs. Old Media in Italy and the UK

This paper looks at the overall context of public engagement with archaeology and focuses on the specific contribution of digital technologies to communicate, with the public, about the past. It considers two case studies, the UK and Italy, and presents trends of participation in archaeology as reconstructed through quantitative social research. Findings isolate the role played by the Web, in comparison with offline forms of communication, to involve different audiences in the two countries. The presentation will outline not only the profile of those engaging with the past using digital resources, but also the influence of socio-cultural and political factors in determining the utility of Web resources vs. more traditional media and technologies.

Chiara Bonacchi
PhD University College London

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